SOP — Content Publishing

Goal: keep a steady, on-brand content pipeline that feeds the top of funnel.

Cadence: plan weekly, batch-produce, schedule 7 days ahead.

Steps

1. Pick the angle from a content pillar (education / product / social-proof / promo). Keep a 2:1:1 ratio of education-or-proof to product to promo.
2. Create the note — copy _Template — Content Post, name it POST-YYYYMMDD-NNN, set channel, format, pillar, publish_date, hook.
3. Write to the guardrail — research-use framing only. No human dosing, no “treats/cures”, no before/after medical claims. COA and process content is encouraged.
4. Status flow: idea → drafting → scheduled → published.
5. Publish, then paste the live link back into the note and set published.
6. Hand off demand — when a post drives DMs, create #lead notes (see SOP — Lead to Sale).

Definition of done

Post is published, link filled, and any inbound interest captured as leads.

China-comment note

On TikTok, block/limit off-topic spam comments per the build journal policy before they pile up.