SOP — Campaign Launch

Goal: launch a paid or promo campaign with a clear objective and a measurable ROAS.

Steps

1. Define objective: awareness, traffic, conversion, or retention.
2. Create the note — copy _Template — Campaign, name CMP-NNN, set channel, objective, start, end, budget.
3. Set the offer — which bundle/SKU, which promo (e.g. free shipping > RM200), and the landing destination.
4. Go live → status live. Log spend and revenue at least weekly.
5. Read ROAS (Base computes revenue / spend):
   • ROAS ≥ 2.0 → consider scaling budget.
   • 1.5–2.0 → optimise creative/offer.
   • < 1.5 after a fair test → paused, document why.
6. Close → status done, write a 3-line retro in the note body.

Escalate

Any budget increase or new paid channel → confirm with Nadeem first.