Theoretical Market
Summary
Market tactics we’ve observed or collected but not yet built — branding, product, and distribution/growth ideas captured fast. Untrusted until tested. Governed by Market; lives under Theoretical.
Scope
Idea candidates across the three Market pillars:
- Branding — positioning angles, voice patterns, moat ideas seen elsewhere.
- Product — offer, packaging, and value-prop hypotheses.
- Distribution — acquisition hooks, conversion ideas, retention mechanics worth swiping.
How to write a note here
Capture fast and loose: the observation (with source link) · the hypothesis · rough cost to test. No need to be polished — cheap to add, cheap to discard.
Candidates, not recommendations
Nothing here is proven. Promote to Practical Market only after building and executing.
Ideas
Drop observations here as you collect them.
Related
- Practical Market — where proven Market tactics land
- Market · Branding · Product · Distribution — the strategy this serves