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Practical Market

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Practical Market

Summary

Market tactics we’ve built and executed — branding, product, and distribution/growth plays that actually ran. Documentation of what we did, what it returned, and what we learned. Governed by Market; lives under Practical.

Scope

Proven tactics across the three Market pillars:

  • Branding — positioning, voice, and moat-building moves we’ve shipped.
  • Product — offer, packaging, and value-prop changes we’ve run.
  • Distribution — acquisition, conversion, and retention plays we’ve executed.

How to write a note here

Each tactic note should answer: what we did · the result (with numbers) · keep / kill / iterate. Pair it with the dated decision-log entry that proves it ran.

Tactics

Distribution

  • Playbook - Automated Content Engine — daily hands-off agent pipeline (knowledge base → angle → asset → schedule → post) for TikTok + Instagram, governed by channel/brand/performance policies and shipped via GitHub Actions.
  • Playbook - Blog Repurposing Engine — “Naval-bot”: agents read finished blogs → brief → poster → insert into article → post with excerpt. Repurposes owned long-form into distribution assets.
  • Playbook - Website Instrumentation (GTM + GA4) — Stape MCP (GTM + GA4) → ideal-journey benchmark → dev dataLayer spec → one-shot GTM build → GA4 custom dimensions → overall user-journey view. (Static plumbing.)

Promote further tactics from Theoretical Market once built and executed.

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